What are the characteristics of schools that consistently meet or surpass their philanthropic goals? Why do some institutions experience steady, solid gains in fundraising totals over the long term while others struggle to maintain the status quo? Former Marts & Lundy senior consultant Charles W. Sizemore began looking at these questions from the perspective of some of the firm’s most successful clients—those whose development activities demonstrate sustained excellence. His qualitative analysis, primarily of colleges and universities, led him to conclude that those institutions best positioned to attract philanthropic support have created an organisation-wide atmosphere that fosters a ’culture of philanthropy.’ This report explores the foundation for such a culture as it applies to schools.
Reports October 22